For years, I'd interview clients, review data, then disappear into my creative cave and emerge with what I knew was the perfect solution. Client after client told me, "That's not quite right."
Instead of questioning my process, I figured I needed more experience. More client work, more industry knowledge, more campaigns.
What I needed? To stop trusting my instincts.
The breakthrough came when I enrolled in a behavioral decision-making course (originally to figure out what was wrong with my clients). First line from the instructor: "Your gut feeling is unreliable."
My immediate thought? "My gut says you’re wrong."
That thought, he explained, was the problem.
I've written about the framework that saved me from my own expertise. It's helped me avoid expensive mistakes since then—and it might save you from yours.
Good decisions don't come from confidence. They come from curiosity about what you're missing.
Read the whole, helpful, article here:
Good decisions happen when we don't trust our gut.
I've paid to learn I can be an idiot—most times I don't pay at all.
Share this post